Pastora will star the first 3D video clip produced in Spain

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May 31, 2008

Pastora will star the first 3D video clip produced in Spain

This week I briefly attended the shooting of the first 3D music video clip with Barcelona electronic pop band Pastora in Barcelona's Park . This is the first time that a 3D music video is recorded in Spain and as far as I know the second in the world after Bjorg's recent 3D music video (see the news in Wired here including a Howto in their wiki for making your own stereoscopic goggles for watching it on the web).

The idea of recording the video came up after Nestor Domenech from the Digital Barcelona Film Festival DIBA contacted me to think about collaborating for festival and Pedro Alonso from my team had the suggestion that it will be cool to do a 3D video clip for the festival since we had been working on 3D video technology for over two years and production technology started to be affordable. Nestor and the DIBA team quickly bought the idea and found all the necessary partners in record time (the email from them with the list of possible collaborations including the 3D video is from 18th of February so just over three months from idea to reality!!).

The partners for the video Sony BMG and the band Pastora (a great choice since they have a very sophisticated image and use very polished audiovisuals that fits well with being the first ones doing a 3D video clip), Apunto Lapospo a very innovative audiovisual postproduction company from Barcelona that took care of the shooting, editing and postproduction (actually, they even developed some new technology for this shooting to be able to synchronize the two cameras used and see the content in 3D as they are shooting using stereoscopic goggles), Ovide that puts the cameras, lenses, steadycams, etc. for the shooting, NEC that will use their 3D projectors and stereoscopic goggles and us, Telefonica R&D will be working on creating the stereoscopic version that can be reproduced on our prototype of 3D Imagenio (Telefónica's commercial IPTV system) that can be displayed on 3D without goggles using Philiips 3D TV Wowx.

The video is going to be shown for the first time at the closing party of DIBA at Telefonica's Espacio Movistar in Barcelona on June 15th. You will be able to see both versions there, the one with stereoscopic goggles on a large screen and the one without goggles that we will create on Wowx TVs.

We have also been collaborating with DIBA creating a Kyte site (many thanks to Sergio and Juan for their work!!) that hosts their short film challenge of creating a short film in just 10 days for the festival, check it out here This has been a great success with their Kyte channel getting embedded in more than 2,000 web sites and receiving so far close to 300,000 views.

Carlos

Telefonica, 3d, pastora, DIBA

May 31, 2008 | Permalink

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